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I want to be a TECH STAR… June 15, 2010

Posted by Bill in Digital, Entrepreneurship, social network, video.
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from LMcDuff08 — June 14, 2010 — “After last year’s appropriately dour Mad Avenue Blues, I felt we needed a more upbeat song. The result is Tech Star. Sung to the tune of Nickelback’s “Rockstar” this video takes a famous song and adapts it for tech start-ups. I am particularly appreciative of the tremendous enthusiasm shown by the various industry leaders who participated in the video. Your sense of humor will serve you well.”

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Web 3.0– Predictions for 2008 (Part I) January 4, 2008

Posted by Bill in ad networks, Behaviorial Marketing, exchanges, mobile marketing, Online Advertising, online marketing, Right Media, social network, traditional advertising, video.
1 comment so far

1. Ad Networks need to go deep to strive. Ad Networks need to offer true differentiation and add unique value. I predict the untargeted or performance-based ad networks lose ground to the portals who are building their own ad networks, and to vertical ad networks and data/ behavioral ad networks who are building a defensible deep expertise.

2. Local & SMB market get to critical mass for a handful of players and the search engines pay attention to them. Its about time…

3. Video continues to not have a standard ad unit, but continues to take huge mindshare within brand departments, ad agencies, brand publishers and portals… and amongst the press, who loves to talk about the broadcast dollars shifting.

4. Mobile explodes. Similar to the social networks in 2007, huge amounts of venture capital will pour into this market without a material focus on established revenue streams.

5. Ad Exchanges go mainstream…!!!

More to come in Part II…

MySpace proposed to Photobucket… they’re Engaged?!? May 7, 2007

Posted by Bill in online marketing, social network, video.
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Hot off the rumorville… these two have been compared to a young couple dating– get together, fall in love, they have a big fight, brake up, he buys her flowers.. they kiss and make up, get back together, etc, etc…

Well, supposedly MySpace popped the question and bought a quarter billion dollar engagement ring!

Congrats to all (if true). A good friend and great sales executive is over there and I hope for him and his family the rumored marriage proposal is true…