About Bill Wise
Bill Wise heads up the Advertising Platforms business for Yahoo!– Products under his watch include the Right Media Exchange and APT by Yahoo!, Yahoo’s next generation ad platform. Bill Wise is responsible for business strategy, overall go-to-market, total marketplace liquidity, and business development to: top marketers, ad agencies, publishers, data and technology providers, and differentiated ad networks. Prior to Yahoo’s $850 million acquisition of Right Media, Bill Wise was President of Right Media, running their media and services business.
Prior to that, Bill Wise was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. Under his guidance as chief executive, the company had a 3 year growth rate of 1,368.5%, which ranked them #137 in the Inc 500 of fastest growing private companies. Did-it was ranked as a top paid search marketing firm by Jupiter Research. Bill Wise joined Did-it following several executive positions at leading online marketing companies, such as DoubleClick, MaxOnline, and Ask.com, now IAC Advertising Solutions.
As SVP, Products & Strategy at Ask.com, Bill Wise was responsible for the integration and strategy of the consolidated product suite within the Ask portfolio: MaxOnline, The Excite Network, and Ask.com Search. Prior to that, Bill Wise had been Chief Executive Officer for MaxOnline, which Ask.com acquired through its parent company, Interactive Search Holdings, in 2004. Bill Wise also spent five years at DoubleClick in numerous roles—from Director of Financial Planning & Investor Relations responsible for guiding Wall Street and the company’s shareholders to Vice President/ GM of Sonar, a direct marketing media business, to Vice President of DoubleClick Media. Bill Wise is also a certified public accountant (CPA) licensed in the state of New York.
Bill Wise sat on the Board of Directors of contextual-based marketing firm ContextWeb (from 2004-2007), and is currently on the board of directors for Wealth Media Group, a company who reaches the affluent market through their passions (from 2007). A past weekly contributor to MediaPost’s SearchInsider, Bill’s opinions are also frequently quoted in various marketing and business publications such as Business Week, CNN, The Wall Street Journal, AdAge, AdWeek, New York Times, and DM News. Bill Wise is also on the client advisory board for Microsoft Digital Advertising Solutions, the search engine marketing council board for Google, and is a board member for the DMA IMAB (Interactive Marketing Advisory Board).
Bill Wise lives in Larchmont , New York with his wife Kelli and their children Connor, Kaitlyn and Charlotte. A sports, travel and wine enthusiast and theater-frequenter (not be mistaken by Bill Wise, the actor!), Bill best enjoys spending time on the weekends with his family.
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A Wise Search & Online Marketing Insider Tells All... 
[…] Bill Wise, the General Manager of Yahoo’s advertising exchange, responded that exchanges like his provide media like Mr. Spanfeller’s an opportunity to sell advertising more efficiently. “There’s a lot of inventory that doesn’t need a sales force,” he offered. But Patrick Keane, Executive Vice President and Chief Marketing Officer of CBS Digital – and a former senior Google executive before leaving that “portal” for the branded-media world last year – captured the essential concern on the “contextual” side of the industry. […]
[…] Bill Wise, the General Manager of Yahoo’s advertising exchange, responded that exchanges like his provide media like Mr. Spanfeller’s an opportunity to sell advertising more efficiently. “There’s a lot of inventory that doesn’t need a sales force,” he offered. But Patrick Keane, Executive Vice President and Chief Marketing Officer of CBS Digital – and a former senior Google executive before leaving that “portal” for the branded-media world last year – captured the essential concern on the “contextual” side of the industry. […]
[…] Bill Wise, the General Manager of Yahoo’s advertising exchange, responded that exchanges like his provide media like Mr. Spanfeller’s an opportunity to sell advertising more efficiently. “There’s a lot of inventory that doesn’t need a sales force,” he offered. But Patrick Keane, Executive Vice President and Chief Marketing Officer of CBS Digital – and a former senior Google executive before leaving that “portal” for the branded-media world last year – captured the essential concern on the “contextual” side of the industry. […]