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Future Tense: Public Radio’s daily journal of the digital age… November 3, 2006

Posted by Bill in Google.
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Listen to my Radio Interview on the failure (or is it success…) of Google’s new product development…

http://www.publicradio.org/columns/futuretense/2006/11/02.shtml

Do Google’s failures equal success?

RealAudio or MP3

Google is expanding again. It’s just announced a new e-mail service for mobile phones, and has acquired a California startup that develops online collaboration tools known as wikis. Wikis let users create, modify and even delete information on items that others in a group have produced.

Google is still known for search, but it has dozens of products and services, including an online calendar, a shopping comparison service, an instant messaging program, a spreadsheet application, and a Web-based word processor. Each new Google tool generates buzz, but many of them languish in relative obscurity after they’re unveiled.

That’s not a problem for Google, according to Bill Wise, CEO of search engine marketing firm Did-It.

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