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Future Tense: Public Radio’s daily journal of the digital age… November 3, 2006

Posted by Bill in Google.

Listen to my Radio Interview on the failure (or is it success…) of Google’s new product development…


Do Google’s failures equal success?

RealAudio or MP3

Google is expanding again. It’s just announced a new e-mail service for mobile phones, and has acquired a California startup that develops online collaboration tools known as wikis. Wikis let users create, modify and even delete information on items that others in a group have produced.

Google is still known for search, but it has dozens of products and services, including an online calendar, a shopping comparison service, an instant messaging program, a spreadsheet application, and a Web-based word processor. Each new Google tool generates buzz, but many of them languish in relative obscurity after they’re unveiled.

That’s not a problem for Google, according to Bill Wise, CEO of search engine marketing firm Did-It.


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