The Cat is Out of the Bag… February 19, 2007Posted by Bill in online marketing, Press Mentions, Search Marketing.
The below article appeared in MediaPost’s Online Media Daily today. While words in these articles can be twisted and interpreted many different ways, in the end I have a lot of respect for Did-it as a business, I am confident in their future prospects, and the employees over there are great and remain close to my heart. I am proud of what we were able to accomplish while I was CEO, and I will continue to cheer for them from the sidelines.
|Did-It CEO Resigns|
|BILL WISE, CEO OF SEARCH engine marketing firm Did-It, has resigned following a disagreement about the direction of the company.
Wise, who has worked with Did-It since January 2005 after being hired away from Ask Jeeves’ sales department, said his departure stemmed from a fundamental disagreement about the direction of the company. “I wanted to take the company in one direction. As CEO, and as a guy who really, really helped scale and create the brand that it has in the marketplace, that’s what I wanted to do,” said Wise, whose last day of work was Feb. 7. “We parted amicably.”
Kevin Lee, the company’s executive chairman, who held the CEO spot before Wise, agreed the exit stemmed from a difference of opinion about long-term strategy. “We talked about the direction of the company, and decided that where we want to take the company is not the best fit, so he’s going to be moving on to other endeavors,” Lee said. “It’s just really a matter of prioritization of different things.”
Did-It co-founder Dave Pasternack will take over most of Wise’s duties until a new CEO is hired.